Cookies

Use of Google Analytics on our website

Google Analytics is a web analytics service provided by Google Incorporated, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). This service collects and stores data on our website for the purpose of creating pseudonymised usage profiles. These usage profiles are used to analyse visitor behaviour and may be used to tailor our services or offerings. The information for these purposes is obtained by our advertising partner, Google, which is also the provider of the cookies in question, and includes information on the time, location and frequency of visits to our website and the shortened IP address of the visitor. This information is automatically transmitted to Google in the United States, where it is also stored by Google in accordance with Google's own privacy policy, which you can access at here.

In the above example, Google shortens the IP addresses of all visitors to our website from countries that are members of the European Union or the European Economic Area, a measure that anonymises visitors. Google may transfer this data to third parties if required to do so by law or if the third party processes the data on Google's behalf. In its privacy policy, Google also states that it does not associate visitors' IP addresses with other data obtained by Google from elsewhere. It is possible to prevent the installation of the cookies in question by selecting the option "Do not accept" when asked to give consent to analytical and other optional cookies. In this case, the website may not be fully functional for the purposes of your use. Pseudonymised user profiles will not be combined with personal data about the individual in respect of whom the pseudonymisation has been carried out without their explicit consent. In addition to the methods described on this page, you also have the right and the option to deactivate the collection and storage of data for web analytics purposes at any time by installing the following Chrome browser add-onwhich disables Google Analytics.

For more information about the terms of use and processing of personal data in connection with Google Analytics, please visit: http://www.google.com/analytics/terms/ or https://policies.google.com/?hl=sl

Use of Google Analytics for Remarketing

The "Tracking Code" used by Google Analytics and implemented on our website is linked to another Google service, "Remarketing for Google Display Advertising", which analyses visitor behaviour on the Google Display Network. Through this service, various cookies (e.g. the Google Ads cookie) document your past visits to other websites whose providers have also joined the Google Display Network. Our ads served through Google Ads use these analytics to link them to search queries on other sites in the Google network, which means that our ads can be better targeted, optimised and served. By analysing third-party cookies (e.g. Google Ads cookies), we can better tailor our online advertising campaigns to our visitors and their interests. In particular, Google will use this information to provide display advertising functions, such as remarketing, to create Google Display Network Impressions Reports, or to create demographic and interest reports for Google Analytics. Google may transfer this information to third parties if required to do so by law or if third parties process this information on Google's behalf. Google may also transfer this information to third parties if required to do so by law or if third parties process this information on Google's behalf. Google may also transfer this information to third parties if required to do so by law or if third parties process this information on Google's behalf.

This website uses the following Google Ads functionality:

• Remarketing
• categorisation of interests and categorisation by demographic characteristics (e.g. age, gender)
• similar audiences
• other types of interest-based advertising

We use these Google Ads features to redirect visitors to our website from other websites, or to redirect internet users with specific interest profiles based on their internet usage. We do not use these cookies to collect remarketing lists that would allow us to identify an individual visitor.

If you do not wish to receive that processing via the cookie concerned, you can disable it as described on this page, or you can download Chrome browser plugin.

For more information on the terms of use and the processing of personal data, please visit:
https://support.google.com/analytics/answer/3450482?hl=sl&ref_topic=3413645&rd=1 or http://www.google.com/intl/sl/policies/privacy.

Measuring Conversions with Meta Pixel

On our website, we use the "visitor action pixel" cookie from Facebook Inc. 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"), which we place on your device based on your consent. In this way, we can track the behaviour of visitors after they have been redirected to our website by clicking on a Facebook ad. This enables us to evaluate the effectiveness of Facebook advertising, to carry out statistical and market research and may help us to optimise future advertising campaigns. The data collected is anonymous to us and as such does not provide us with any insights into the actual identity of visitors. However, the data is stored and processed by Facebook in a manner that is more precisely defined on this link.

In this respect, it should be pointed out that it is possible on Facebook's website to link the data received to the respective visitor's user profile, and Facebook may also use the data for its own advertising purposes. By accepting the cookie in question, you may allow Facebook and its affiliates to display advertisements on Facebook and elsewhere on the web. As a consequence, you can consent to the cookie in question being stored on your computer for the above-mentioned purposes. Only visitors to our website who are over 13 years of age can consent to the use of Facebook's "visitor action pixel" cookie.

Younger visitors are kindly asked to ask their guardians for permission. If you do not want your responses to our offers or advertisements to be recorded by Facebook, you can prevent this by not consenting to the setting of the cookie in question or by removing the cookie as indicated on this page. For more information, please see our tips and Facebook's cookie policy.